PDF Ebook Marketing Management: Knowledge and Skills, 11th Edition By J. Paul Peter, Jr. James H. Donnelly
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Marketing Management: Knowledge and Skills, 11th Edition By J. Paul Peter, Jr. James H. Donnelly
PDF Ebook Marketing Management: Knowledge and Skills, 11th Edition By J. Paul Peter, Jr. James H. Donnelly
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- Sales Rank: #33409 in Books
- Brand: Peter, J. Paul/ Donnelly, James H., Jr.
- Published on: 2012-10-11
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.30" h x .50" w x 8.30" l, 3.55 pounds
- Binding: Hardcover
- 816 pages
- Used Book in Good Condition
About the Author
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
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