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Event Management By Lynn Van Der Wagen, Brenda R. Carlos

Download Ebook Event Management By Lynn Van Der Wagen, Brenda R. Carlos

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Sales Rank: #111301 in Books
Published on: 2004-08-07
Original language: English
Number of items: 1
Dimensions: 9.00" h x .80" w x 6.90" l, 1.03 pounds
Binding: Paperback
312 pages

From the Back Cover

This is the book for anyone wishing to enter the rapidly growing field of event management. Event management is quite different from ordinary business management. Most business managers can make and learn from mistakes. Successful event managers realize that special skills are required for the planning of these expensive and often one-time occasions.

Business projects and new product developments now culminate in events, while high-level business meetings, seminars, conferences and exhibitions are viewed as events. And, of course, there are thousands of festivals and many thousands of weddings, parties, celebratory and sporting events every year, all of which require expert management.

From this book you will learn how to design, plan, market and stage an event. You will learn how to manage staff and staffing problems, and how to ensure the safety of everyone involved. And, you will learn what you need to know about legal compliance, risk management, financial control, and how to evaluate the success of the events you stage.

About the Author

Brenda R. Carlos is publisher and managing editor for the Hospitality News Group which publishes Hospitality News for the Western US and the International Education Guide. She is the author of numerous articles and chapters in books focusing on all aspects of the hospitality industry. She is a graduate of Brigham Young University, Provo, Utah. Brenda is a member of the International Foodservice Editorial Council.

Excerpt. © Reprinted by permission. All rights reserved.
The Project

Deliver a Powerful Presentation
Create an Environment of Celebration
Transform an Active Aircraft Paint Hangar into a Beautiful Ballroom
Reveal the Stunning New Paint Scheme of the Boeing 777 to 7,000 Members of the Press and Employees of a Major Airline

The Challenge

Only 3 Weeks Lead-Time until the Event
Secure FAA Permits for Our Crew to Enter a Highly Secured Area of Atlanta's Hartfield International Airport
Hide a 250-foot-long by 220-foot-wide Commercial Aircraft
Create Hanging Points for Lighting and Sound Equipment in a Hangar with 5 Hard Slick Metal Walls
Cover 54 Feet of Paint-Splattered Walls

The Experience

Magical Wonderment!
Soft Lighting
Beautiful Fabric Draped Along the Wall
Time-Lapse Video Showing the Evolution of the Aircraft's Interior and Paint Scheme
Confetti Cannons Dramatically Explode
Blinding Light Pours into the Hangar as the Door Quickly Draws Back
The Striking New Boeing 777 Gleaming in the Sun!

The Results

An Amazing Success!
A Dramatic Introduction to the Transformed Brand Identity
A Bridge into the Future
A Lasting Impression on the Press and Employees
Corporate and Brand Enthusiasm

Whether you're involved in creating an event such as the one listed above, which introduced over 7,000 members of the press and employees of a major airline to a new product, organizing a walk/run for a charitable event, or working on a local blues festival, the event management industry is full of excitement. Certainly no one day in the life of an event manager is ever alike. The event business is a dynamic one that is not free from frustration—but in the end, most event managers believe that they have the best job on earth.

The event and convention industry is a $100 billion industry and currently employs 1.5 million people. This has precipitated the increase in the popularity of studies of event management. For those who are looking for an exciting career, where their organizational skills and attention to detail along with their creativity can be fully utilized, this is an industry that is attracting many of the country's brightest students.

As an author who has written about the hospitality and event industry for the past decade, it has been my privilege to be able to compile this text. I have many people to thank. First and foremost I would like to thank Lynn Van Der Wagen. It has been a rewarding experience to adapt her original text, which was published in Australia. Thanks goes to Lynn for providing a number of photos that were used in this text. To Vern Anthony my Prentice Hall/Pearson editor and his staff who have shown tremendous interest and support for this work. To Ed Sanders, my mentor, who has always believed in me and helped me to grow in the industry. To the many associations, organizations and professionals that freely shared their data and ideas with me. Their examples are what make this text come alive and truly represent the U.S. market.

Most of all I must thank my dear family, who are the reason that I want to work hard and improve myself. Rudy, you're the best. Chad, Clint, and Melissa I appreciate your support. Mom and dad too, you taught me that I can accomplish anything I set my mind on as long as I'm willing to put in the required work.

And finally, a special thanks to all the students and educators who will turn to this book. I have kept you in mind during every phase of writing this manuscript. It is my hope that this book will become a great resource to you. May all your events be successful!

Brenda R. Carlos

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